Messi’s Signature Luxury Hotels Join Meliá Collection to Enhance Hospitality Offerings

Meliá Hotels International has made a big step in the world of upscale hospitality by announcing an exciting partnership with Leo Messi to take over the management of his MiM Hotels. The brand’s presence in the most sought-after locations in Southern Europe will be increased with the November 1, 2025, integration of the six MiM Hotels into The Meliá Collection, a portfolio of standalone luxury hotels.

This collaboration between Meliá Hotels International and Leo Messi brings together a prestigious global hospitality leader with one of the most iconic names in the sports world. Messi’s influence as a global ambassador of luxury and his personal brand of excellence are expected to elevate the overall experience offered to guests at MiM’s properties.

The six MiM Hotels, located in Sitges, Sotogrande, Mallorca, Ibiza, Baqueira Beret, and Andorra, are known for their contemporary style and distinctive design inspired by Messi’s personality. Guests can expect a refined experience, with exclusive touches like the ‘Messi Suite‘ and a replica of the Ballon d’Or trophy signed by the football star himself. These elements have made the MiM brand a favourite among travellers seeking both luxury and a unique connection to Messi’s legacy.

By joining The Meliá Collection, the six MiM properties will maintain their individuality, preserving their unique charm while benefiting from the global distribution systems, loyalty programs, and marketing power that Meliá Hotels International provides. This integration allows MiM Hotels to reach a broader audience, attracting luxury travelers from all over the world, without compromising the individual guest experience that each MiM hotel offers.

The Meliá Collection now consists of 26 hotels in over 12 countries, focusing on boutique and design-focused properties that offer a high level of personalization. This model enables smaller, independent hotels to retain their unique character while benefiting from Meliá’s vast operational network.

The partnership significantly expands Meliá Hotels International’s footprint in Southern Europe, where it already holds a strong presence. With MiM Hotels’ location in prime leisure destinations, Meliá continues to bolster its offering in key markets such as Spain, Portugal, and Italy. The Meliá Collection will now have an even stronger presence in some of the most desirable leisure destinations in Southern Europe, helping to meet the growing demand for upscale, boutique experiences in these regions.

The addition of MiM Hotels to The Meliá Collection reflects Meliá’s ongoing strategy to expand in the upscale lifestyle segment, attracting a new wave of discerning luxury travelers looking for more personalized experiences while enjoying the convenience of global hospitality services.

Leo Messi’s influence on the world of hospitality is undeniable, and his personal style is infused into every element of the MiM brand. Known for his exceptional legacy in football, Messi’s vision for MiM Hotels was to create spaces that combine luxury, modern design, and a deep connection to local culture. Each property reflects elements of his personality, creating an immersive experience for guests who seek not only luxury but also a unique cultural journey.

The partnership between Meliá Hotels International and Leo Messi signals an exciting future for luxury travel in Southern Europe. With the MiM Hotels joining The Meliá Collection, travelers can expect even more refined, personalized experiences that combine the warmth of local culture with the excellence of global hospitality. As Meliá continues to expand its influence, this collaboration not only highlights the growing trend of lifestyle-driven travel but also reinforces Meliá’s commitment to innovation and quality in the luxury hotel market.

Meliá Hotels International‘s leadership in the high-end hospitality industry is further cemented by Messi’s participation in this collaboration, which offers visitors unmatched experiences and a smooth blend of luxury, style, and authenticity in some of Southern Europe’s most sought-after locations.